T’is the season. As a LASIO Keratin stylist you’ve made a pledge to show your clients how much easier life can be when they’re living it frizz free. It’s spring and that means keratin season has sprung. This is your time to shine like the LASIO keratin specialist that you are. So, what’s your action plan? How are you going to spread the word? Don’t worry our LASIO lovelies because we’ve got your back when it comes to helping you grow your business.
LEARN IT: THE TOP 3 TIPS FOR OWNING THE LASIO SPRING/SUMMER KERATIN SEASON
TIP 1- BE A PROBLEM SOLVER
Don’t sit and wait for clients to walk in and ask for a keratin treatment; we have to be more proactive than that. Think about what problems you are solving with the keratin treatment. It’s not just about straight or frizz free hair, it’s about promoting a whole different lifestyle.
You’re helping the busy professional gain more time in the morning by cutting her styling time in half.
You’re helping the busy mom get rid of that mommy bun and ponytail because she’ll have beautiful hair that’s easy to style.
You’re giving confidence to the woman with a head full of frizzy hair that puffs up the minute she walks out into the humidity.
Start thinking of clients with these types of hair challenges and start being a solution provider.
TIP 2- THINK OUTSIDE OF THE BOX
As cliche as that sounds, it’s true! People are embracing their natural textures and unique expressions. Now’s the time to figure out how to capitalize on these opportunities.
The beauty of LASIO keratin treatments are the options. Perform a keratin cocktail to care for a client with a creative color process or use Keratin Tropic to eliminate frizz while maintaining volume and body.
What girl wouldn’t want manageable curls without having to worry about spending hours every morning layering product after product to achieve her desired curl? Show your clients that it takes less than 10 minutes in the morning to live a frizz-free life.
TIP 3 – MEN’S KERATIN
Yes, we said men’s keratin. This is a real treatment, it’s on the rise, and it’s opening up a new opportunity in the keratin market. How do we know? We see men coming into our Midtown salon everyday. (The beauty of being a keratin manufacturing company with a keratin-only salon).
We’ve gone from performing one men’s keratin treatment every three months to nearly 12 treatments a month! Now is that smooth or what :). Men want their hair to look and feel younger too and that’s what LASIO treatments achieve! Be a SOLUTION PROVIDER. Our men’s keratin prices range from $75-$250. (Some men have long hair and we charge by length and density).
The East Coast weather may have been playing some tricks on us lately but this is keratin season! Make this your greatest keratin season yet!! If you feel like you need a spring refresher on LASIO, check out our updated online education video. Need a little more one on one, or need to motivate your team? Leave a comment below and let us know where you are.