Navigating the Local News-5 Need to Knows

Navigating the Local News-5 Need to Knows

Last Thursday, Lasio Founder and CEO, Nadine Ramos, and VP of Education, Morisha Gaul, appeared on a local news station (WFMZ, 69 News at Sunrise) to generate awareness about their Keratin Lounge Stroudsburg, PA location.  We sat down with Morisha and asked her to share her 5 tips on how to secure and navigate an appearance on local television. 1. How did Keratin Lounge PA secure  a segment on local television station, WFMZ, 69 News at Sunrise…

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Keeps It Local & Reap Big City Benefits

Keeps It Local & Reap Big City Benefits

You don't have to be a big salon with a big city budget to run an advertising campaign. We couldn't just expect clients to walk through the doors of our  Keratin Lounge PA salon when it opened. Stroudsburg is a tight knit local community where the answer to the question "Where do you go to get your keratin treatment?" is worth its weight in keratin gold. It was time to put our thinking caps on…

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