LASIO was created by Nadine Ramos, a Latina, and New York City native. She was always a fan of everything beauty, especially when it came to hair. “I remember feeling pretty when my hair was done nicely. It didn’t matter if I had fashionable clothes to wear, as long as my hair looked good, I felt good,” says Ramos. Frizz was my hair struggle my entire life. I remember spending way too much money having my hair blown out twice a week at hair salons just to have it sleek and smooth.
So when I had the opportunity to change the haircare industry with a frizz-fighting product, I was excited and confident because I just knew that this treatment was going to bridge the gap in the haircare market. There were so many treatments for hair straightening (Japanese and Lye relaxers), but nothing to combat frizz while keeping the hair healthy. I was happy and greatly honored to bring this product to customers because I knew I was solving the frizz problem many of us face.